What is the Difference Between SEO and SEM?
The difference between SEO and SEM is basically that Search Engine Optimization is a part of
Search engine Marketing as it is generally known. Both method aim in increasing visibility in search
engines.
Search Engine optimization is about optimizing your site to get better ranking in the search result
while SEM goes past SEO. It includes different techniques that can get you more search engine
visibility like PPC advertising.
Search Engine Optimization (SEO)
For the purpose of doing a comparing between SEO and SEM, it is important to start with the
definition of SEO so that it is clear to all that what the difference between the two is.
What is SEO?
SEO is the process of optimizing your website with the aim of getting free traffic from search engines.
A customized web site is easily understood by search engine crawlers and this increases the
chances of high ranking in SERPS.
On-Page and Off-Page SEO
ON page and OFF page SEO is a two main pillars of SEO, what is called on-page and off-page SEO.
On-page SEO is the rules that you can apply to your website or blog so that it is search engine
friendly. For example, you need to have optimized title, good description, well formatted URL, correct
use of H1, H2 and pictures and much more.
Off-Page SEO refers to the process of getting votes from other web sites with the aim of increasing
your web site's confidence in the search engine's eyes. For beginners this may be complicated but try
to think about it as a ranking system where the highest voting website is ranked higher.
In the language of SEO Votes are links coming from other web sites to your site. This is why off-site
SEO is referred to as Link Building.
Search Engine Marketing (SEM)
Search engine marketing is above SEO and above, but it is the only subset of your entire Internet
marketing strategy.
What is SEM?
In this way, SEM is the marketing process with an objective of getting more visibility in search
engines either by getting all the more free traffic (SEO) or paid traffic. Through paid search advertising
you basically purchase advertising space in the search engine results. So instead of trying to rank
higher and get free traffic you pay to show up in front of the searches.
Through Google adwords you can get your ads to show up in the Google search result and you pay
just for the clicks on your advertisements.
This is also the reasons why the entire procedure is called Pay-per-clicks or PPC. Bing and Yahoo
have a similar system however it not all that fruitful and widely known as Adwords.
Importance of SEM Traffic
SEM traffic is viewed as the most vital source of Internet traffic since it is focused on. It is widely
accepted that individuals use search engine to discover a solution to a problem, an answer to their
question or to figure out how to accomplish something.
So when searchers click on a websites from the search result or tap on an advertisement, they are
more likely to change over. The relevance of the presented websites and advertisements makes
SEM traffic more significant than any of the other sources.
Facebook and twitter are attempting to optimize their advertising platform to use targeted traffic yet
at the same time traffic coming directly from search engines has a better ROI.
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